Title: AAAS Science Communication Fundamentals

Meeting Attendee: $25
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AAAS Science Communication Fundamentals, developed by the Center for Public Engagement with Science and Technology, are specifically designed to address the needs of scientists and engineers to communicate scientific or technical information in a variety of public and professional interactions, such as media interviews, writing grant proposals, discussing ideas with students, testifying before Congress, or participating in public forums.

Workshop goals include building scientists’ communication skill and confidence in engaging with public audiences and providing best practices for use of different communication methods and mechanisms. The program uses empirical evidence from research in science communication and public engagement with science, and maintains an evaluation program that confirms workshops are meeting defined goals.

The 3-hour Science Communication Fundamentals workshop module includes both facilitator presentations and attendee exercises, for example:

  • Why involvement in public communication of science is valuable, and options for participation in engagement and outreach activities.
  • Understanding and connecting with public audiences.
  • Selecting audiences and developing targeted engagement strategies. 
  • Identifying individual strategic communications goals.
  • Handling interaction with stakeholder audiences, including soliciting and answering questions.
  • Attendee practice on video (using flip-cams provided by AAAS) and peer critique.
  • Using PowerPoint slides and other visuals to communicate science effectively.
  • Using social media and creating an effective online presence.
  • Resources for communicating science.
  • How to find outreach opportunities.

Learning Objectives:

  • Understand the value of public engagement with science.
  • Develop the skillset to communicate science broadly, through: media outreach; public outreach and engagement.
  • Identify resources for communciating science.